2022 Blacksmith Awards Winners
The 2022 Blacksmith Awards were announced during the Cincinnati PRSA Chapter Banquet on Nov. 16, 2022 at the Cincinnati Art Museum. Thank you for your support to make the 2022 Blacksmiths a huge success, and to all the organizations that submitted entries.
Below is a list of all of the organizations and people that were recognized with Awards of Excellence or a Blacksmith during the event:
CAMPAIGNS
Community Relations
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Blacksmith: Meet the Quitters: A Community-Based Tobacco Cessation Campaign, Wordsworth Communications
Events & Observances – More than 7 days
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Award of Excellence: Gold Star Partners with Cincinnati Bengals All the ‘Way’ to Super Bowl 56, Scooter Media
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Award of Excellence: Love This House, Taft Museum of Art
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Blacksmith: Shelter Surprise, MedVet
Events & Observances - Less than 7 days
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Blacksmith: Samuel Adams 25 Years Brewing in Cincinnati, Pomme Communications
Integrated Communications
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Award of Excellence: Ovation Launch, Scooter Media
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Blacksmith: Building Quit Culture: A community-driven campaign, Wordsworth Communications
Marketing
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Blacksmith: Ophthalmology Campaign, MedVet
Multicultural Public Relations
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Blacksmith: Quit Culture: of, by and for the community, Wordsworth Communications
Public Service
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Award of Excellence: Emergency Shelter of Northern Kentucky Opens New, Needed Shelter, Scooter Media
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Blacksmith: Quit Culture: A Tobacco Cessation Campaign, Wordsworth Communications
Reputation/Brand Management
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Blacksmith: Ohio-Kentucky High Bill Awareness Campaign, Duke Energy
TACTICS
EARNED
Media Relations
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Award of Excellence: Samuel Adams 25 Years Brewing in Cincinnati, Pomme Communications
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Award of Excellence: Gold Star Supports Ukraine from Half a World Away, Scooter Media
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Award of Excellence: Media Relations Support for Emergency Shelter of Northern Kentucky’s New Shelter, Scooter Media
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Blacksmith: Firsts Student 2021 Recruitment Media Campaign, Vehr Communications
OWNED
New Digital Platform
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Blacksmith: A Smart Move: Ulmer’s Lateral Recruiting Microsite, Ulmer and Berne, LLP
Websites
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Award of Excellence: JoinOhioNational.com: Financial professional recruiting sites, Ohio National Financial Services
Creative Tactics
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Award of Excellence: Quit Culture: A tobacco cessation campaign, Wordsworth Communications
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Award of Excellence: Centennial Alumni Yard Signs, Elder High School
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Blacksmith: Aglamesis’ Brothers Presents Cincinnati’s Most Expensive Box of Chocolates, Pomme Communications
Best Tactical Pivot
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Award of Excellence: Smoke Break Challenge: Driving deeper engagement, Wordsworth Communications
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Blacksmith: Formica Corporation Promotes 2022 Liming Impressions Collection through Hybrid Conversations, Formica Corporation
Digital Newsletters
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Blacksmith: O-N Insider brings Ohio National associates closer, Ohio National Financial Services
Digital Publications - Single Issue Newsletters, Booklets or Calendars
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Blacksmith: Pathways Newsletter, Stepping Stones Incorporated
Online Videos
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Blacksmith: Smoke Break: Inspiring Quitters, Wordsworth Communications
Podcasts
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Blacksmith: Cincinnati Cancer Advisors Medical Minute Podcast, Pomme Communications
Magazines
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Award of Excellence: My Life, Hamilton County Developmental Disabilities Services
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Blacksmith: Scooter Media Revamps the Northern Kentucky Business Journal, Scooter Media
PRSSA Tactic
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Award of Excellence: Uplifting Traditions & Diversifying the Future, Miami University students’ Capstone Project
PAID
Best Sponsorship Activation
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Blacksmith: Gold Star Partners with Cincinnati Bengals All the Way to Super Bowl 56, Scooter Media
SHARED
Best use of Social Stories
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Blacksmith: Amazing Kids Monday, Cincinnati Children’s Hospital Medical Center
Facebook Engagement
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Blacksmith: Rumpke Celebrates America Recycles Week, Rumpke Waste and Recycling
TikTok Engagement
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Award of Excellence: TikTok Makes Scooter Media the Trendiest Agency on the Block, Scooter Media
BEST IN SHOW - CAMPAIGNS
Quit Culture: A Tobacco Cessation Campaign, Wordsworth Communications
BEST IN SHOW - TACTICS
Smoke Break: Inspiring Quitters, Wordsworth Communications
PROFESSIONAL & TEAM
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New Public Relations Professional of the Year: Lexi McCoy, Pomme Communications
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Public Relations Professional of the Year: Lauren Hall, Scooter Media
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PR Educator of the Year: Dr. Hongmei Li, Miami University
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PRSSA Student of the Year, Miami University: Lauren Davis
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PRSSA Student of the Year, University of Cincinnati: Morgan Phillips
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Small/Midsize Agency of the Year: Wordsworth Communications
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Large Agency of the Year: Scooter Media
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CEO Communicator of the Year: Darryl Haley, Southwest Ohio Regional Transit Authority/METRO